William Adams CAT partners with the Phoenix for the Christmas Spectacular
16 Dec
1
min read


The South East Melbourne Phoenix are proud to collaborate with William Adams CAT, who will join the club as Presenting Partner for the Christmas Spectacular: Under the Stars.
William Adams CAT will support the Phoenix bring to life the club’s marquee event on the calendar, which will include a giant laser show, a musical performance and a special visit from Santa Claus himself.
In addition to being the Presenting Partner, William Adams CAT will activate in The Dig and Dunk Zone outside Gate 6 at John Cain Arena, where kids of all ages can get up-close and personal with CAT machinery and shoot some hoops for the chance at some incredible prizes.
Phoenix CEO Simon Derrick said William Adams CAT were a perfect addition to the Phoenix game day.
“This partnership brings together two organisations that pride themselves on building—building community, building experiences, and building memories,” Derrick said.
“William Adams CAT are part of the fabric of the Heartland, and their support helps us elevate one of the biggest nights on our calendar.”
Derrick also added that the activation outside John Cain Arena would be a major hit with families.
“The Dig and Dunk Zone” is going to be an absolute favourite. Photos in diggers and shooting hoops through an excavator bucket —it’s everything the Heartland loves rolled into one. It captures the Phoenix spirit: fun, energetic and uniquely ours.”
A quote attributable to William Adams CAT:
“The William Adams team are thrilled to support the South East Melbourne Phoenix – C’mon boys “Let’s Do The Work” and get a Christmas win!”
Learn more on William Adams CAT, visit www.williamadams.com.au
Tickets selling fast for the Christmas Spectacular: Under the Stars this Saturday. CLICK HERE to secure your seats.

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