Jinding on Board with Phoenix for NBL24

Having first signed prior to the NBL22 season, Jinding and the Phoenix will build on their current relationship in the search for a maiden NBL title.

The partnership, which sees Jinding continue as a major sponsor, has the leading integrated property company appearing prominently on the coach’s polo.

Additionally, Jinding branding will be prevalent during Phoenix home games throughout the season.

South East Melbourne CEO Tommy Greer thanked Jinding for their continued support and looked forward to building on the relationship well into the future.

“As a club, we value teamwork and unity and Jinding’s involvement has been a great example of that for the past two seasons,” Greer said.

“Loyalty and trust are part of our brand and Jinding embodies that in their business as well, it’s a perfect pairing.”

Jinding Executive Director and CEO Jay Song believes extending with the Phoenix was an easy decision as the club rises for NBL24.

"We are excited to once again stand alongside the Phoenix and further our path of mutual growth,” Song said.

"The partnership remains a powerful avenue for extending our outreach within the local community, embodying immense value for Jinding.”

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