Phoenix Launch HEARTLAND STRONG
22 Nov
1
min read


South East Melbourne Phoenix has launched their NBL21 season membership campaign, Heartland Strong.
Heartland Strong embodies the players, coaches, members, fans, associations, clubs and the entire Heartland community whose strength make the Phoenix special.
Through one of the most challenging years in Victoria’s history, the South East stuck together, supported one another, and are emerging through it stronger than ever.
The Phoenix broke NBL records for a first year franchise last season recording the largest crowd at a home debut and highest first-year average attendance, including two sell-out games at Melbourne Arena.
Phoenix fans were there for for every step of the journey and should look forward to an even more exciting display in season two.
With Cam Gliddon, Ben Moore, Yanni Wetzell and Reuben Te Rangi signing with the club following the recommitment of superstar Mitch Creek, the Phoenix have high expectations for NBL21.
In NBL21, we are #HeartlandStrong. 💚💪
— South East Melbourne Phoenix (@SEMelbPhoenix) November 22, 2020
Secure a Phoenix membership for your best chance to be at The Fire Pit this season!
Memberships: https://t.co/783pVL2NR3 pic.twitter.com/PT6h2eSR6G
Phoenix CEO Tommy Greer says: “We wanted to land on a statement that reflects our people and our community on and off the court, and one that instils pride in our incredibly loyal membership base.
“Heartland Strong represents our hard-working community who look out for one another through good and bad times and rise and fall as one. We pride ourselves on toughness, perseverance, and commitment.
“2020 was an immense challenge for all Victorians. We were pushed down again and again but we continued to get up – that’s how your team will play.
“Our first season was a crazy journey and we simply can’t wait to see what the next step in our story has in store for us with a new roster and growing support.
“As individuals we have strength, but together we are Heartland Strong.”
The NBL21 season is set to tip-off in mid-January, with the fixture announcement to be released by December 3.
South East Melbourne’s inaugural season in NBL20 was about the rise of the Phoenix, in season two, the club will be Heartland Strong.
Phoenix Media (23/11/2020)

28 Dec
DREWITT’S BULBS MATCH PREVIEW: Phoenix head to Hobart after nine-day break

26 Dec
Phoenix sign Ian Clark for remainder of NBL26

26 Dec
Club Statement: Hunter Maldonado

23 Dec
Phoenix partner with Westfield Knox for holiday basketball camps

22 Dec
HART Sport and Phoenix Extend Partnership

20 Dec
Josh King & Angus Glover Press Conference vs Brisbane Bullets (Round 13, NBL26)

20 Dec
STANLEY MATCH REPORT: Phoenix compound Bullets woes with huge win

19 Dec
DREWITT’S BULBS MATCH PREVIEW: Phoenix celebrate Christmas in a Spectacular against Brisbane

18 Dec
Josh King & John Brown III Press Conference vs Perth Wildcats (Round 13, NBL26)

18 Dec
STANLEY MATCH REPORT: Phoenix prevail in Wild West thriller

18 Dec
Gorjok Gak departs Phoenix

18 Dec
The Phoenix Files with Wes Iwundu

17 Dec
DREWITT’S BULBS MATCH PREVIEW: Phoenix head West to take on Perth

16 Dec
William Adams CAT partners with the Phoenix for the Christmas Spectacular

13 Dec
Josh King & Nathan Sobey Press Conference vs New Zealand Breakers (Round 12, NBL26)

13 Dec
STANLEY MATCH REPORT: Sobey's 36 lifts Phoenix over Breakers
Support your team with the latest gear
Grab your latest team releases before they're gone.

Get the latest Team Updates
Breaking news & special offers. Direct to your inbox.
