TRADIE Joins the Phoenix Family.

Iconic Aussie brand TRADIE have laid the foundations for a strong partnership with the South East Melbourne Phoenix.

TRADIE, a family-owned Australian company renowned for its quality underwear, deodorants and bodywash will take pride of place on the playing shorts for the Phoenix, joining the club as a major partner for the NBL22 season.

In addition, the TRADIE logo will appear throughout the in-game entertainment at Phoenix home-games.  Keeping in-tune with the TRADIE philosophy, Phoenix fans can expect to see some fun initiatives throughout the season. 

“We’re delighted to be adding such an iconic Australian brand to the Phoenix,” Tommy Greer, SEM Phoenix CEO said. “TRADIE is a great addition to the Phoenix family and we’re looking forward to working closely with them throughout the upcoming season.”

“TRADIE is a great fit for our club.  They are a family-owned business, based in the Southeast and we are very excited about bringing some new initiatives to our in-game entertainment product”.  

Tradie was created from the desire to put some personality, humour, and function into the underwear market.

Born in 2010 by founder Ben Goodfellow, TRADIE started as an underwear brand and has grown to encompass several categories including workwear, boots, babywear, tools, drinks and beauty.

“TRADIE is really excited to be partnering with the Phoenix. We’ve been impressed with the on-court performances for such a new club as well as the Phoenix brand itself. We look forward to supporting the continued growth of the Phoenix and the NBL in Australia.” said Goodfellow.

Phoenix Media (12/11/2021)