Phoenix Launch HEARTLAND STRONG
22 Nov
1
min read


South East Melbourne Phoenix has launched their NBL21 season membership campaign, Heartland Strong.
Heartland Strong embodies the players, coaches, members, fans, associations, clubs and the entire Heartland community whose strength make the Phoenix special.
Through one of the most challenging years in Victoria’s history, the South East stuck together, supported one another, and are emerging through it stronger than ever.
The Phoenix broke NBL records for a first year franchise last season recording the largest crowd at a home debut and highest first-year average attendance, including two sell-out games at Melbourne Arena.
Phoenix fans were there for for every step of the journey and should look forward to an even more exciting display in season two.
With Cam Gliddon, Ben Moore, Yanni Wetzell and Reuben Te Rangi signing with the club following the recommitment of superstar Mitch Creek, the Phoenix have high expectations for NBL21.
In NBL21, we are #HeartlandStrong. 💚💪
— South East Melbourne Phoenix (@SEMelbPhoenix) November 22, 2020
Secure a Phoenix membership for your best chance to be at The Fire Pit this season!
Memberships: https://t.co/783pVL2NR3 pic.twitter.com/PT6h2eSR6G
Phoenix CEO Tommy Greer says: “We wanted to land on a statement that reflects our people and our community on and off the court, and one that instils pride in our incredibly loyal membership base.
“Heartland Strong represents our hard-working community who look out for one another through good and bad times and rise and fall as one. We pride ourselves on toughness, perseverance, and commitment.
“2020 was an immense challenge for all Victorians. We were pushed down again and again but we continued to get up – that’s how your team will play.
“Our first season was a crazy journey and we simply can’t wait to see what the next step in our story has in store for us with a new roster and growing support.
“As individuals we have strength, but together we are Heartland Strong.”
The NBL21 season is set to tip-off in mid-January, with the fixture announcement to be released by December 3.
South East Melbourne’s inaugural season in NBL20 was about the rise of the Phoenix, in season two, the club will be Heartland Strong.
Phoenix Media (23/11/2020)
30 Nov
Gettin' Saucy - Slammin' Sam Emotional about Boomers (Ep. 7)

29 Nov
Phoenix to Unleash Green Lantern in NBL's Warner Brothers DC Multiverse Round

28 Nov
Phoenix Players Give Back to Gippsland Community

23 Nov
Gippsland Press Conference (November 23, 2023)

21 Nov
Creek: FIBA Break a Time for Reflection

17 Nov
Mike Kelly & Mitch Creek Press Conference vs Adelaide 36ers (Round 8, NBL24)

17 Nov
VMT MATCH REPORT: Phoenix Fall Short After Remarkable 36ers Fightback

17 Nov
Match highlights vs Adelaide 36ers (Round 8, NBL24)

17 Nov
VMT MATCH PREVIEW: Phoenix on the Road to Bounce Back Against 36ers
15 Nov
Gettin' Saucy - Slammin' Sam's Favourite Dunks (Ep. 7)

15 Nov
Daniel Johnson Press Conference (November 15, 2023)

14 Nov
South East Melbourne Return To The Heartland This Summer

13 Nov
GOAT Player of the Game - Craig Moller (Round 7 vs United, NBL24)

12 Nov
Mike Kelly & Craig Moller Press Conference vs Melbourne United (Round 7, NBL24)

12 Nov
VMT MATCH REPORT: United Overrun Phoenix in Throwdown XXII

12 Nov
Match highlights vs Melbourne United (Round 7, NBL24)
Support your team with the latest gear
Grab your latest team releases before they're gone.

Get the latest Team Updates
Breaking news & special offers. Direct to your inbox.
